# Authority Checker

## What This Tool Helps You Do

Review authority and trust signals that influence both search visibility and AI answer inclusion.

## How The Semrush Version Works

Semrush's authority checker provides a domain-level authority view and supporting indicators to help users benchmark trust strength.

## How This Version Works Without Third-Party APIs

Our version evaluates authority through on-site and entity consistency signals in Texta's internal audit flow. It avoids third-party backlink APIs while still producing practical authority improvement actions.

## Best For

- Teams validating trust readiness before SEO/GEO campaigns
- Brands auditing weak authority signals
- Multi-location businesses standardizing profile quality

## How To Use It

1. Open [Open Brand Entity Audit](/tools/brand-entity-audit).
2. Submit your brand and domain details.
3. Review authority and consistency findings.
4. Implement the highest-priority trust fixes.

## What To Track After Running This Tool

- Number of unresolved authority gaps
- Brand/entity consistency score trend
- Coverage of core trust signals across key pages

## Related Pages

- [Open Brand Entity Audit](/tools/brand-entity-audit)

## Next Step

Fix foundational entity consistency issues first, then rerun the audit for a cleaner authority baseline.