# Generate Real Estate Video Scripts & Shot Lists — Fast

Turn listing fields, neighborhood context, and on-site assets into platform-ready video scripts and editing-ready shot lists for Reels, Shorts, YouTube walkthroughs, and open-house promos.

## Highlights

- Templates matched to format and cadence (30s Reel, 60s Short, 2–3 min walkthrough)
- Shot lists, B-roll cues and timestamps included with every script
- Localizable neighborhood and disclosure modules to meet market needs

## How it works

Provide the listing fields and any local notes, choose a format and tone, then generate a script plus a shot list. Outputs are editorial-ready (voiceover lines, camera angles, B-roll cues) and can include toggleable disclosure language and multiple CTA variants for each platform.

- Input values: property type, beds/baths/sqft, year built, unique features, price guide, and optional neighborhood notes
- Select channel template (Reels, TikTok, YouTube, open-house) and tone preset (luxury, friendly, investor)
- Generate: script, shot list with timings, B-roll suggestions, and CTA pack for distribution

## Platform templates & prompt packs

Choose a channel-specific template that enforces timing, hook placement, and CTA cadence so your content fits formats and preserves engagement.

### 30-sec Instagram Reel

Energetic hook in first 3s, three quick highlights (beds/baths/sqft), 2 B-roll cues, and a direct CTA for an open house or DM.

- Sample prompt pattern: “30s Reel: [property_type] in [neighborhood]. Hook <3s; 3 selling points; CTA to open house; tone=energetic.”
- Outputs: 30s spoken script, 0:00–0:03 hook, 0:04–0:20 feature montage, 0:21–0:30 CTA

### 60-sec Short / Quick Walkthrough

One strong narrative thread (e.g., remodel, view, amenities) with two B-roll cues and suggested drone lines.

- Sample prompt pattern: “60s Short: highlight remodel + master suite; include drone opener + 2 B-roll cues; tone=informative.”
- Outputs: concise voiceover script, suggested camera moves, and two CTA variants

### 2–3 min full walkthrough

Room-by-room narration with recommended pacing per room and camera moves to reduce edit iterations.

- Sample prompt pattern: “2–3min walkthrough: narrate kitchen, living, master, backyard; pacing per room; include closing CTA for agent contact.”
- Outputs: timeline with timestamps, camera angle for each shot, and suggested B-roll inserts

## Shot lists, timings, and editing deliverables

Every script includes an editing-ready shot list: exact timestamps, recommended clip lengths, camera angle labels, B-roll suggestions, and voiceover cues so videographers and editors can work from a single package.

- Shot list items labeled (e.g., ‘wide living room — 0:12–0:22 — slow push-in’)
- B-roll cues tied to narrative lines (e.g., ‘neighborhood café — overlay 0:40–0:45’)
- Export options: plain-text script, CSV shot list, and copy for platform captions

## Local context and compliance

Add neighborhood modules and disclosure snippets so the script references local schools, transit, and lifestyle hooks without sounding templated. Toggle mandatory disclosures and position them appropriately for short or long formats.

- Localize phrasing for city, neighborhood, transit lines and schools using agent notes or public data
- Built-in disclosure placement: intro, mid-roll, or end-card depending on video length and platform
- Guidance on phrasing to keep disclosures clear and concise for short-form videos

## Source ecosystem and inputs

The generator works with common listing exports and on-site assets to create scripts that reflect the property and neighborhood.

- MLS/listing fields, agent notes, and on-site assets (photos, drone clips, floorplans)
- Public records and local market commentary to enrich neighborhood lines
- Google Maps/Street View references for orientation and landmark mentions

## Common use cases

Ready-to-run examples and deliverables you can generate for typical listing scenarios.

### Open-house invite (20–25s)

Upbeat invite with date/time, two selling points, and RSVP CTA.

- Output: 25s spoken script, suggested cut-to shots for the two highlights, caption variants for social

### Luxury narrative (60–90s)

Cinematic language, music mood suggestions, and an amenity-focused shot list.

- Output: narrative script, drone-first opener, and music mood notes for editor

### Investor teaser (30–40s)

Highlight cashflow drivers, comps, and quick renovation ROI lines for investor feeds.

- Output: tight ROI-focused script, B-roll cues of mechanicals and exterior, two CTA variations

## Hand off to videographers and editors

Export the script and shot list in formats editors prefer and include clear voiceover cues and clip-length guidance to reduce re-cut cycles.

- Provide: plain-text script, CSV shot list with timestamps, and a caption pack for social posts
- Include labeled B-roll folders and suggested camera settings (e.g., wide/close, drone altitude notes)
- Use the multiple-CTA pack to place different CTAs in the edit and in post copy

## Workflow

1. 1. Prepare listing data
Gather MLS fields, agent notes, and on-site assets (photos, clips, floorplan). Add neighborhood anchors and any mandatory disclosure wording.

2. 2. Choose template & tone
Pick the channel template (Reel, Short, walkthrough) and a tone preset that matches your audience (luxury, friendly, investor).

3. 3. Generate script & shot list
Run the generator to produce a voiceover script, shot list with timestamps, and B-roll cues. Review the initial draft for local accuracy.

4. 4. Localize & toggle disclosures
Edit neighborhood lines and enable the disclosure snippet placement appropriate for the chosen format.

5. 5. Export deliverables
Export plain-text script, CSV shot list, and caption/CTA pack. Package labeled assets for your videographer or editor.

6. 6. Shoot, edit, iterate
Shoot to the shot list, edit to timestamps, and rerun alternate tone/CTA variants for A/B tests across platforms.

## FAQ

### Which listing details matter most when generating a high-converting script?

Key fields: property type, beds/baths, square footage, year built, price context, standout features (e.g., new kitchen, view, outdoor space), and any nearby lifestyle assets. Agent notes that explain buyer personas, recent upgrades, or comparable listings help the script find a clear narrative.

### How do I adapt a single script for Reels, YouTube, and an open-house video?

Start with one narrative and select channel templates: extract the 3–4 strongest lines for a 30s Reel, keep the narrative and add room-by-room details for a 2–3 min walkthrough, and condense to date/time + two selling points for an open-house invite. The generator outputs platform-trimmed variants and CTA packs so each version keeps the same story but matches format and pacing.

### What minimum assets do I need for a complete shot list?

Minimum: a set of photos or short clips of the main rooms, one exterior/drone shot, and the floorplan or room list. With at least these assets the tool can produce a timed sequence and call out where to insert additional B-roll. More assets (drone footage, neighborhood clips) let you use richer B-roll cues.

### How to localize scripts for city or neighborhood language without sounding templated?

Provide two to three local anchor points (school, park, transit line, or a well-known café) and a short agent note about the neighborhood vibe. The generator uses those anchors to create specific lifestyle hooks and swaps generic phrasing for localized verbs and place names, producing copy that reads like a local agent rather than a template.

### Can I include mandatory disclosures and how are they positioned in short videos?

Yes. Disclosures are toggleable and the tool suggests placement by format: brief end-card or caption for short-form videos, mid-roll or voiceover for longer walkthroughs. The generator provides concise wording and options to move disclosures to captions or on-screen text to meet market rules while preserving engagement.

### What are best practices for timing: how long should each room or feature be on screen?

Guidelines depend on format: short-form clips use rapid 2–6 second cuts for features, while walkthroughs allocate 8–20 seconds per main room depending on visual interest. The generated shot list provides recommended clip lengths aligned with the chosen template to keep pacing consistent.

### How should I hand the generated script to a videographer — deliverables and file formats?

Deliver a plain-text script, a CSV shot list with timestamps and camera angles, labeled B-roll references, and a short caption pack for social. Include a one-line tone note and the primary CTA so editors and on-camera talent match the voice and objective.

### How do I test different tones or CTAs to see which performs best on social?

Generate multiple tone presets (e.g., luxury vs. friendly) and a CTA pack with several variants. Publish A/B-style: use the same footage with different voiceover or caption CTAs, track engagement on platform-specific metrics, and iterate on the tone/CTA combination that drives the desired action.

## Related pages

- [Pricing](/pricing) — Compare plans and usage tiers for content generation and team access.
- [About Texta](/about) — Learn how Texta helps teams create and monitor AI-generated content.
- [Blog: Video & Social Tips](/blog) — Articles on short-form video best practices and real estate content strategies.
- [Product comparison](/comparison) — See how Texta’s script generator compares to alternative workflows.
- [Industries](/industries) — Explore industry-specific templates and examples.

## Start generating real estate video scripts

Produce platform-ready scripts and shot lists from your listing data and assets. Reduce edit cycles and publish faster.

- [Try a sample script](https://texta.ai/generate/video/real-estate-video-script)
- [View pricing](/pricing)