You might be familiar with the term “copywriting” but what is it exactly?
The definition of copywriting is a blend of marketing and journalism. A good copywriter should be able to use the two to an advantage. While advertising and journalism bring different viewpoints into play, they both stem from the same goal-to persuade readers to act on their behalf.
The art of copywriting can be broken down into three key components;
1. A clear and concise headline that creates interest in the subject being presented.
2. A compelling sales paragraph that creates an emotional attachment once readers learn how much they will benefit by following through with their purchase decision.
3. A strong summary that reinforces what has been said in the headline and body copy, as well as provides a brief explanation for why the reader should take action on your behalf (or at least take an interest).
Most copywriters begin by trying to write a great book. They practice the craft of writing and they do it on their own time. They may even have an agent who will help them out with a little extra cash. The problem is that most copywriters are never good enough, and they don’t know it.
The reason why good copywriting isn’t taught in schools is because no one wants to read books that don’t have interesting information. No one wants to read a book simply because it has lots of words on the front cover.
Every book should be created for its readers, which is exactly what this blog is about. If you want to increase your readers’ understanding of the world, then you need to write for the world, not only for yourself.
Here are some tips on how to be a better copywriter?:
It’s not that we, as writers, are more aware of the world than the average person. Writing isn’t analytical reporting. It is as much intellectual altruism as poking a tomato with a spoon is cooking. And we aren’t better equipped to orchestrate interesting discourses
Writing just feels good. The topic doesn’t always matter. You don’t need a debriefing. Or an official email. It could be about something that has been on your mind. Perhaps an uncommon experience. You need to translate it into words. A few people may read it. They may connect to it