How to Make Your Articles Work for Your Content Marketing Strategy

June 3, 2022
8
 min read
THIS POST WAS ENTIRELY GENERATED BY TEXTA.AI

Introduction

Content marketing is a popular way to promote a business online, but how effective are articles in this type of marketing?

Articles can be effective content marketing tools because they provide businesses with a way to share information about their products, services, or industry in a concise and interesting format. By including links to articles on their website or blog, businesses can drive traffic to their site and increase the chances that potential customers will learn more about what they have to offer. Additionally, well-written articles can help businesses build credibility and establish themselves as experts in their field.

When used effectively, articles can be powerful content marketing tools that help businesses promote their products, services, or industry. By including links to articles on their website or blog, businesses can drive traffic to their site and increase the chances that potential customers will learn more about what they have to offer. Additionally, well-written articles can help businesses build credibility and establish themselves as experts in their field.

What is content marketing?

Content marketing is a type of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing’s purpose is to attract and retain customers by creating and curating relevant and valuable content. This content can be in the form of blog posts, infographics, ebooks, guides, white papers, case studies, how-to articles, or even video series. The main goal of any good content marketing strategy should be to drive profitable customer action—meaning conversions (such as newsletter signups), leads (such as contact information submitted for a product demonstration), or sales (such as finalized transactions).

How can articles be used in content marketing?

There are a few different ways businesses can use articles as part of their content marketing strategy:

-Including links to articles on their website or blog
-Submitting articles to online directories or article banks
-Publishing articles on their own website or blog
-Repurposing articles into other formats, such as infographics or videos

By including links to articles on their website or blog, businesses can drive traffic to their site and increase the chances that potential customers will learn more about what they have to offer. Additionally, well-written articles can help businesses build credibility and establish themselves as experts in their field. Finally, repurposing articles into other formats—such as infographics or videos—can help businesses reach a wider audience and further promote their products, services, or industry.

The benefits of using articles in content marketing.

Content marketing with articles can be an effective way to reach new customers, build credibility, and establish your business as an expert in your field.

When used effectively, articles can help businesses improve their search engine ranking, drive traffic to their website, and increase the chances that potential customers will learn more about what they have to offer.

Additionally, well-written articles can help businesses build trust and credibility with their audience.

The drawbacks of using articles in content marketing.

Paid promotion

Articles that are submitted to online directories or article banks may be subject to a fee.

Limited reach

If articles are only published on your company website or blog, they may only be seen by people who are already familiar with your brand.

Less control

Once an article is published, you may have less control over where it appears and how it’s used.

Less flexibility

Articles are usually published in a specific format and cannot be easily repurposed for other uses, such as an infographic or video.

How to make articles more effective in content marketing.

When crafting articles for content marketing, businesses should keep the following tips in mind:

1. Write RELEVANT and keyword-rich titles

The title of your article is one of the first things potential readers will see—so make sure it’s interesting and relevant to your target audience. In addition, including keywords in your title can help improve your article’s search engine optimization (SEO), making it more likely to appear in search results when potential customers are looking for information related to your business.

2. Keep it short and sweet

No one wants to read a long, drawn-out article—especially online. Readers are much more likely to skim an article than they are to read it word-for-word; as such, businesses should aim to keep their articles concise while still providing valuable information. Breaking up text with subheadings, bullet points, and images can also help make articles more readable and skimmable.

3. Use strong calls-to-action

Articles should always include calls-to-action (CTAs) that encourage readers to take some kind of action, such as visiting your website or signing up for your email list. Without a CTA, readers may finish your article without ever taking any sort of desired action—defeating the purpose of content marketing altogether.

4. Promote through social media and email

Once you’ve published an article on your website or blog, be sure to promote it through social media channels like Facebook, Twitter, and LinkedIn. You can also share links to your articles in email newsletters or other correspondence with potential customers.

5. Repurpose into other formats

In addition to promoting articles on your website or blog, consider repurposing them into other formats that can be shared across different channels. For example, you could turn an article into an infographic or a video, or create a series of blog posts based on the same topic. By sharing your content in multiple formats, you’ll be able to reach a wider audience and further promote your products, services, or industry.

Case study: A company that uses articles effectively in their content marketing strategy.

Company XYZ is a leading provider of furniture. In order to reach new customers and promote their business, they’ve developed a content marketing strategy that includes publishing articles on their website and blog, as well as submitting articles to online directories and article banks.

Since implementing this strategy, Company XYZ has seen a significant increase in traffic to their website and blog. They’ve also been able to establish themselves as experts in their field, which has helped build trust and credibility with potential customers. Additionally, their articles have been repurposed into other formats—such as infographics and videos—which has helped them reach an even wider audience.

Thanks to their effective use of articles in content marketing, Company XYZ has seen a significant increase in traffic, leads, and sales.

There are a few key things that Company XYZ does well with their articles that have contributed to their success. First, they focus on topics that are relevant to their target audience and aligned with their business goals. This ensures that their articles are providing value to readers and helping to achieve the company’s objectives.

Additionally, Company XYZ writes their articles in an engaging and informative style. They avoid using jargon or overly technical language, which can make reading difficult for some people. Instead, they focus on delivering clear and concise information that is easy for readers to understand and digest.

Finally, Company XYZ uses effective calls-to-action (CTAs) in their articles. Their CTAs encourage readers to take action—such as visiting the company’s website or contacting them for more information—which helps drive traffic and leads. Overall, Company XYZ’s use of articles in content marketing has been highly successful and has helped them reach new customers while promoting their business goals.

Case study: A company that does not use articles effectively in their content marketing strategy.

Home improvement company ABC has been in business for over 10 years. They offer a wide variety of services, including painting, home remodeling, and landscaping.

ABC has always relied on traditional marketing methods, such as print ads and TV commercials, to reach potential customers. However, they’ve recently started to explore content marketing as a way to reach a wider audience and promote their business online.

Unfortunately, ABC’s use of content marketing has been less than successful. Their articles are often poorly written and full of errors. Additionally, their titles are usually irrelevant to the actual content of the article, which makes it difficult for potential readers to find them in search results. Even worse, ABC rarely promotes their articles after they’re published—meaning that only a small number of people ever see them.

As a result of ABC’s ineffective content marketing strategy, their website traffic has remained stagnant for years. They’re missing out on opportunities to attract new customers and grow their business.

There are a few things ABC could do to improve their content marketing strategy. First, they need to start publishing high-quality articles that are well-written and relevant to their business. Second, they need to choose titles that accurately reflect the content of the article. And finally, they need to promote their articles more effectively after they’re published.

By taking these steps, ABC can start to attract more website visitors and generate leads for their business.

Conclusion

Content marketing with articles can be an effective way to reach new customers, build credibility, and establish your business as an expert in your field. When used effectively, articles can help businesses improve their search engine ranking, drive traffic to their website, and increase the chances that potential customers will learn more about what they have to offer. Additionally, well-written articles can help businesses build trust and credibility with their audience.

If you’re looking for a way to improve your content marketing strategy, consider using articles as part of your overall plan. By following the tips in this article, you can start creating high-quality articles that will help you reach your target audience and achieve your business goals.

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