How To Make Your Help Content Stand Out

June 3, 2022
 min read


What is help content?

Help content comes in many forms, but all of it serves the same purpose: to help people use your product. Some common types of help content are:

Tutorials: step-by-step guides that show how to do something
How-tos: brief articles that explain how to do something
FAQs: answers to common questions about a product
User manuals: comprehensive guides that explain everything about a product

Help content is important because it can help people use your product more effectively and efficiently. When people are able to use your product the way it was intended, they are more likely to be satisfied with it.

Creating good help content requires a deep understanding of your product and your users. You need to know what people are struggling with and why. Only then can you create content that will actually be helpful.

Why is writing good help content important?

Writing good help content is important because it can be the difference between a user understanding how to use your product, and becoming frustrated and giving up. Good help content is clear, concise, and easy to find.

When you take the time to write good help content, you show your users that you care about their experience with your product. This can go a long way in building trust and loyalty.

Good help content can also save you time and money by reducing the number of support requests you receive. If your users can find answers to their questions on their own, they won't need to contact you for help. This can free up your time so that you can focus on other areas of your business.

Overall, writing good help content is important because it can improve the user experience, build trust and loyalty, and save you time and money.

How can you make your help content stand out?

Step One: Know your audience

Decide who your target audience is and what their needs are. Your target audience is anyone who is interested in your product or service. Their needs are whatever your product or service can provide.

Some questions you may want to consider when trying to determine your target audience and their needs are:

-Who is most likely to be interested in my product or service?

-What need does my product or service fill?

-How can I reach my target audience?

Step Two: Keep it simple and organized

Help content should be easy to read and understand:

- Use clear and concise language.

- Organize your content in a logical way.

- Use headings and lists to help readers find what they need.

Step Three: Write in a friendly, helpful tone

Decide on the tone you want to use in your help content.

Some things to consider when deciding on the tone of your help content are:

-Who is my target audience?

-What is the purpose of my help content?

-What tone would be most appropriate for my target audience and purpose?

Once you've decided on the tone you want to use, be consistent with it throughout your help content. If you're not sure what tone to use, a good default is a friendly, helpful tone. This will make your help content more approachable and easy to understand.

Step Four: Use plenty of visuals

Help content is more helpful when it includes visuals.

Some things to consider when adding visuals to your help content are:

-What type of visual would be most helpful for my audience and purpose?

-Do I have permission to use this visual?

-How can I make sure the visual is high quality and easy to understand?

Some visuals you might consider using are screenshots, infographics, photos, diagrams, and videos.

When using visuals, be sure to:

-Include a caption that explains what the visual is illustrating

-Make sure the visual is easy to understand on its own

-Use alt text for images so people who are unable to see the image can still understand the content


Writing good help content is important because it can improve the user experience, build trust and loyalty, and save you time and money. There are a few things you can do to make your help content stand out: make sure it is well-written and free of errors, organize it in a way that is easy to navigate, include screenshots or videos to illustrate points, highlight key information with formatting such as bold or bullet points, and update your help content as your product changes.

When users can easily find the answers they need, they are more likely to continue using your product. By providing clear and helpful documentation, you can reduce support requests and make your users happier.

Help content is important, but it is only one part of the user experience. Make sure your product is easy to use and meets your users' needs before you worry about writing help documentation.

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