How to Write a Press Release in 20 Minutes

June 3, 2022
8
 min read
THIS TEXT WAS ENTIRELY GENERATED BY TEXTA.AI

Introduction

Why a press release is important and how it can benefit your business?

Companies use press releases to generate publicity, build brand awareness, and create an audience for their product or service. A press release is a written statement that announces something newsworthy.

Most press releases are sent to journalists and media outlets in the hopes that they will be picked up and published. This can result in free publicity for your business, which can lead to increased brand awareness and sales.

A well-written press release can also be used as a marketing tool. It can be distributed online or through social media to generate interest in your product or service. A press release can also be used to announce a new product launch, special event, or promotion.

Press releases can be beneficial for small businesses that want to generate media attention and grow their audience. However, it is important to note that not all press releases will result in media coverage. It is also important to make sure that your press release is well-written and newsworthy.

What is a press release?

Releases are typically sent to journalists and media outlets in the hopes that they will be picked up and published. This can result in free publicity for your business, which can lead to increased brand awareness and sales.

A press release is a written statement that is issued to the media to generate publicity for a company or organization. It can be about a new product, service, or event.

Press releases are usually written in a formal, objective style and contain contact information, quotes from company spokespeople, and facts about the topic.

Who should write a press release?

Press releases are most often written by public relations or marketing professionals. However, if you don’t have access to a PR or marketing team, you can write a press release yourself.

When writing a press release, it is important to remember that you are trying to generate publicity for your company or organization. This means that the press release should be written in a way that will grab the attention of the media.

It is also important to make sure that the press release is newsworthy. This means that it should be about something that is interesting or important to the media and their audience.

 

How to write an effective press release in 20 minutes

Step 1: Research your audience

Press releases should be written for your target audience. This means that you need to know who you are writing the press release for and what type of information they would find interesting.

Before you start writing, take some time to research your audience. This will help you determine what type of information to include in the press release.

Some things you may want to consider include:
Who is your target audience? What type of information do they want to know? What type of language will they understand? How can you make the press release interesting for them?

Step 2: Write a catchy headline

When writing a press release, it is important to have a catchy headline that will grab the attention of the media.

Your headline should be clear and to the point. It should also be interesting and newsworthy. Avoid using jargon or marketing speak in your headline – keep it simple and straightforward.

If you have a great story to tell, make sure your headline communicates that. A catchy headline will help ensure that your press release gets read and helps you achieve your desired results.

Here are some examples of catchy headlines:
New product X is set to revolutionize the XYZ industry
Local company XYZ makes biggest donation ever to charity
Small business owner achieves success against all odds

Step 3: Write the body of the press release

In the body of the press release, you will need to include all of the relevant information about your story.

This includes who, what, when, where, and why. Be sure to include all of the important details, but don’t make the press release too long or detailed. Keep it concise and to the point.

You will also want to include a quote from someone involved in the story. This could be a quote from you, or from someone else involved in the story.

For example:
On Tuesday, September 12th, 2017 at 10am, John Doe will open his new business, XYZ Company, with a ribbon cutting ceremony. XYZ Company is located at 123 Main Street in Anytown, USA.
This event is free and open to the public. For more information, please contact John Doe at (123) 456-7890.
“I am so excited to finally open my own business,” said John Doe. “XYZ Company has been a dream of mine for many years, and I can’t wait to see what the future holds.”

Step 4: Include quotes

Press releases should include quotes from people involved in the story. This could be a quote from you, or from someone else involved in the story.

Quotes add impact and can help journalists understand the story better. They can also make the press release more interesting and newsworthy.

When choosing quotes, look for something that is concise, interesting, and relevant to your story. Avoid using quotes that are too long or detailed.

Here is an example of a quote from a press release:
"We are thrilled to be able to offer this new program to our community," said John Doe, president of the XYZ Corporation. "It has always been our goal to provide XYZ services to as many people as possible, and this new program will help us do that."

Step 5: Choose an attention-grabbing photo or image

Related to the Step 4, it can also be helpful to include a photo or image with your press release.

This can help make the press release more visually appealing and can also help grab attention. When choosing a photo or image, make sure it is relevant to your story and that it is of high quality.

A good photo or image can make a big difference in whether or not your press release gets noticed, so it is worth taking the time to choose one that will help your story stand out.

If you don't have a good photo or image, there are many online resources that you can use. There are also many stock photo websites that offer free and low-cost photos and images.

Step 6: Check for errors and make sure it’s newsworthy

Double check the press release for any errors. This includes spelling, grammar, and factual errors. It is also important to make sure that the press release is newsworthy and interesting.

If there are any errors, fix them. If the press release is not newsworthy or interesting, consider scrapping it and starting over.

Once the press release is error-free and newsworthy, it is ready to be sent out.

Step 7: Distribute your press release

Press releases can be sent out via email, fax, or mail. They can also be distributed online through social media or press release websites.

The most important thing is to make sure that your press release gets into the hands of the right people. This means sending it to journalists and media outlets that cover stories like yours.

You can find contact information for journalists and media outlets through online research or using a service like Cision.

Once you have a list of contacts, reach out to them and let them know about your press release. Make sure to follow up after sending the initial email or fax to ensure that they received it and would be interested in covering the story.

The most important thing is to get your press release in front of as many people as possible. By using a combination of email, offline and online distribution, you can make sure that your story gets the attention it deserves.

Conclusion

In conclusion, a press release can be a valuable marketing tool for small businesses. It can help generate publicity, build brand awareness, and create an audience for your product or service.

If you follow the steps outlined in this article, you can write an effective press release in 20 minutes. Just remember to research your audience, choose a catchy headline, and include all of the relevant information about your story. And don’t forget to proofread!

You could write your press release even faster if you let AI do the heavy lifting. Use Texta to save yourself a lot of time and effort. Texta can generate a 2000 word article in a couple of minutes. Try Texta's long form generation for free today.

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