Remember when you had to write papers for school and the teacher always said to start with an outline? An article outline is kind of like that, but for blog posts, articles, or even website content. It’s a way to organize your thoughts and figure out what you want to say before you start writing.
Creating an outline before you start writing can save you a lot of time and frustration. Trust us, we’ve been there! That’s why we’ve put together this guide on how to write content for a small business website. We’ll walk you through the process step-by-step, from creating an outline to polishing your final draft.
The Dos of Writing Content for a Small Business Website
Explore the following tips on what to do when writing content for a small business website:
Do your research
Before you start writing, you need to do your research. That means understanding your audience and what they’re looking for. Take some time to look at your website analytics and figure out who’s visiting your site and why. This will help you determine what kind of content to write and how to appeal to your target audience.
Keep it simple
When it comes to writing for the web, less is more. Keep your sentences and paragraphs short and to the point. Use easy-to-understand language and avoid jargon. The goal is to make your content easy to read and digestible for your readers.
Focus on the benefits
When you’re writing content for your website, always focus on the benefits for the reader. What’s in it for them? How will your product or service solve their problem? Answering these questions will help you craft compelling copy that speaks to your audience’s needs.
SEO is important
If you want your content to be found online, you need to optimize it for search engines. That means using the right keywords and phrases throughout your text. But beware of keyword stuffing, which can hurt your ranking and turn off readers. Instead, focus on writing natural, interesting content that will help you attract both search engine traffic and website visitors.
Get help if needed
Writing great web copy takes time and effort. If you’re not up for the task, consider hiring a professional writer or editor to help you out. A little investment now can go a long way in making sure your website content is top-notch.
Regularly update your content
To keep your website fresh and relevant, you need to regularly update your content. That doesn’t mean you have to constantly be churning out new articles or blog posts. But it does mean adding new pages and updating existing ones on a regular basis. This will help ensure that your site always has something new to offer visitors.
The Don’ts of Writing Content for a Small Business Website
Proceed with caution when writing content for a small business website by avoiding the following mistakes:
Don’t copy other people’s work
It’s tempting to want to take shortcuts when you’re creating content for your website. But resist the urge to copy and paste someone else’s work. Not only is this plagiarism, but it can also get you into legal trouble. If you need to use someone else’s words, make sure to give them proper credit with a link back to their original article.
Don’t make it all about you
Your website is not about you or your company—it’s about your audience and what they need. So focus on creating content that will help them, not just content that touts your products or services. When in doubt, put yourself in your reader’s shoes and ask yourself what would be most helpful for them.
Don’t forget the call-to-action
Once you’ve hooked your readers with great content, don’t let them go without a call-to-action (CTA). A CTA is an instruction telling the reader what you want them to do next, such as “Sign up for our newsletter” or “Buy now.” Including a CTA will help increase conversions on your website.
Don’t neglect your SEO
Search engine optimization (SEO) is essential for getting your website seen by potential customers. When creating content, be sure to include relevant keywords and phrases that people are likely to search for. But don’t stuff your content with keywords—this will only turn off your readers. Instead, use them sparingly and naturally throughout your text.
Don’t forget to proofread
Make sure to proofread your content before you hit publish. Typos and grammar mistakes can make you look unprofessional, so take the time to edit your work before it goes live. If you need help, there are many free online resources or you can hire a professional editor.
Even if you’re not a natural-born writer, following these tips will help you create great content for your small business website. Just remember to do your research, focus on the benefits for the reader, and keep it simple and easy to read. And if you need help, don’t hesitate to ask for it. With a little effort, you can create content that will help your business succeed online.
These tips will help you create great content for your small business website even if you are not a natural-born writer. Just remember to do your research, focus on the benefits for the reader, and keep it simple and easy to read. You can also ask for help from others if needed.