Tips to Help Freelance Copywriters Land Their First Client

June 3, 2022
8
 min read
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Introduction

If you're a freelance copywriter, landing your first client can be a daunting task. But don't despair! There are some things you can do to increase your chances of success.

Use your personal and professional networks.

When it comes to landing your first client, one of the best things you can do is to use your personal and professional networks. Talk to your friends, family, and colleagues to see if they know anyone who might be in need of a freelance copywriter. Attend industry events and join relevant online communities to meet potential clients and get your name out there.

One of the best ways to find your first client is to use your personal and professional networks. Talk to your friends, family, and colleagues to see if they know anyone who might be in need of a freelance copywriter. Attend industry events and join relevant online communities to meet potential clients and get your name out there.

Don’t be afraid to cold pitch either. While it can be daunting, sending a well-crafted email or LinkedIn message to a potential client can pay off. Just make sure you do your research first and tailor your pitch to their needs.

Get involved with relevant online communities.

Even if you don’t have any personal or professional connections in the industry, there are still plenty of ways to get involved with relevant online communities. There are numerous forums, Facebook groups, and LinkedIn groups dedicated to copywriting where you can introduce yourself and start networking with potential clients.

Getting involved with relevant online communities is a great way to get your name out there and meet potential clients. There are numerous forums, Facebook groups, and LinkedIn groups dedicated to copywriting where you can introduce yourself and start networking with potential clients.

When joining an online community, be sure to participate regularly and add value to the conversations taking place. This will help you build relationships and trust within the community, which can eventually lead to work opportunities.

Additionally, make sure to promote your own services within the community from time to time. This can be done by sharing helpful tips, providing free resources, or offering discounts on your services.

Offer free samples of your work.

If you’re just starting out as a freelance copywriter, one of the best things you can do is offer free samples of your work. This will give potential clients a taste of your skills and help you stand out from the competition. When creating free samples, make sure to focus on quality over quantity. A few well-written and targeted pieces are better than a bunch of generic ones.

One way to make sure your free samples are of the highest quality is to focus on a specific niche. This will show potential clients that you have expertise in a particular area and can produce great work within their industry. Not only will this help you land more clients, but it will also help you command higher fees.

If you’re not sure what kind of free samples to create, take a look at the copywriting services you offer and brainstorm ideas that would be helpful for your potential clients. For example, if you offer web copywriting services, you could create a free sample of an effective home page or product description. If you offer email marketing services, you could provide a sample newsletter template or promotional email.

Once you have a few quality free samples to show off, make sure they are easy to find on your website or portfolio. You can also promote them through social media or other online channels. By getting your work in front of as many people as possible, you’ll increase your chances of landing paying clients.

Create a strong portfolio.

Even if you don’t have any previous clients to showcase in your portfolio, you can still put together a strong portfolio that will impress potential customers. Start by including your best work, whether it’s from school, past jobs, or personal projects. Make sure each piece is well-written and free of errors. If you have any samples that are particularly relevant to the type of copywriting you want to do, be sure to include those as well.

In addition to your writing samples, your portfolio should also include a brief bio, an overview of your services, and your contact information. If you have any relevant awards or accolades, feel free to list those as well. And finally, make sure your portfolio is easy to navigate and looks professional. A potential client should be able to quickly find what they’re looking for and see that you’re a serious copywriter who takes their work seriously.

Stay up-to-date with industry trends.

Even if you’re just starting out as a freelance copywriter, it’s important to stay up-to-date with industry trends. This will not only make you more knowledgeable and impressive to potential clients, but it will also help you stay ahead of the competition.

There are a number of ways to stay up-to-date with copywriting trends. One is to subscribe to relevant newsletters and blogs. Another is to follow influential people in the industry on social media. You can also join relevant online communities and forums to see what people are talking about. Finally, don’t forget to attend industry events when possible. These are great opportunities to network with other professionals and learn about the latest trends.

Get organized and stay on track.

As a freelance copywriter, you’ll likely have multiple projects going on at the same time. This can make it easy to get overwhelmed and lost in the details. That’s why it’s important to get organized and stay on track.

One way to do this is to create a system for tracking your progress on each project. This could be as simple as creating a spreadsheet or using a project management tool like Trello. Whatever method you choose, make sure it works for you and helps you keep track of what needs to be done.

Another helpful tip is to set deadlines for yourself, even if your client hasn’t given you any. Having firm deadlines will help you stay focused and motivated, and ensure that you don’t fall behind schedule. Finally, try to batch similar tasks together so that you can work more efficiently. For example, if you have several writing assignments due in the same week, try to block off some time specifically for writing instead of doing other tasks in between them.

Offer competitive rates.

How much should you charge as a freelance copywriter? This is a tricky question, and there’s no one-size-fits-all answer. When setting your rates, it’s important to consider your experience, the scope of the project, the client’s budget, and the going rate for similar services.

If you’re just starting out, you may need to offer lower rates than more experienced copywriters. But don’t undervalue your services! Even if you don’t have much experience, you can still offer competitive rates by focusing on your strengths and highlighting the value you can provide to potential clients.

To find out the going rate for freelance copywriting services, check out job postings or ask other freelancers in your network. Once you have a general idea of what others are charging, you can set your rates accordingly.

Remember, you can always adjust your rates as you gain more experience and feel more confident in your abilities.

Be proactive about marketing yourself.

Producing great work is only half the battle when it comes to landing clients as a freelance copywriter. You also need to be proactive about marketing yourself and your services.

There are a number of ways to market yourself effectively. One is to create a strong online presence. Make sure your website and social media platforms are up-to-date and that you’re regularly sharing your work with potential clients.

Another way to market yourself is to reach out to potential clients directly. This could involve sending them a personal email or LinkedIn message, or even giving them a call. The key is to be professional and courteous, and make sure you’re offering them something of value.

Finally, don’t forget the power of networking. Attend industry events and meet-ups, and get to know other professionals in your field. You never know when one of these connections could lead to a new client.

Keep in mind that the best clients may not be the biggest clients.

Try not to get too caught up in landing the “biggest” clients. While it’s great to land a high-profile client, it’s also important to keep in mind that they may not always be the best clients to work with.

The best clients are usually those who are willing to pay fair rates, provide clear instructions, and give you the freedom to do your best work. They’re also usually reasonable and easy to communicate with. So when you’re looking for new clients, don’t just focus on the size of their business or the scope of their project. Instead, look for clients who you think will be a good fit for you and your business.

Get involved in your local design community.

One of the best ways to meet potential clients is to get involved in your local design community. Attend meetups, conferences, and other events where designers gather. Not only will you make some great connections, but you’ll also stay up-to-date on the latest industry trends. And who knows? You might even land a few new clients along the way.

Be patient and persevere through rejection.

Persistence is key when it comes to landing clients as a freelance copywriter. You’re going to get rejected from time to time, but don’t let that discourage you. Keep putting yourself out there and eventually you’ll find the right client for you.

Conclusion

In conclusion, don't give up when you're freelance copywriting. By following the tips listed above, you will be well on your way to landing your first client as a freelance copywriter!

Keep trying and you will find the right client.

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