FAQ
How long does a complete GEO audit take?
Initial comprehensive audit takes 4-6 hours for experienced practitioners. Follow-up audits take 2-3 hours as familiarity increases. Using automation tools (like Texta) can reduce audit time to under 2 hours.
What's the minimum acceptable GEO score?
Aim for at least 100 points (50%) as initial target. However, competitive requirements vary by industry. Technology and SaaS categories typically require higher scores (140+ / 70%) due to competition. Less competitive categories may see strong results with lower scores.
Should I audit all content or just priority pages?
Start with priority pages (homepage, key product/service pages, top 20 blog posts). These generate the majority of AI citations. Expand audit scope based on resources and impact. Most brands see 80% of value from auditing top 20% of pages.
How do I compare my score to competitors?
Direct comparison requires auditing competitors' public-facing content and technical implementation. Texta's competitive analysis provides automated comparison. Manual competitive auditing focuses on: content structure, schema implementation, brand presence, and citation frequency.
What if I score low but have good AI citation rates?
Low audit score with good citation rates indicates opportunity in less competitive categories or luck with current AI behavior. AI citation patterns will evolve—optimization now positions you for sustained success as competition increases and platforms change.
Can I complete this audit without technical expertise?
Many audit items require no technical expertise (content quality, brand presence, measurement). Technical items (schema, robots.txt) may require developer support or use of automated tools. Most brands can complete 60-70% of audit without specialized technical knowledge.
