Authority & Source Gap Analysis
Who This Feature Is For
- Teams running earned visibility, digital PR, and authority-building programs
- SEO leads comparing their source coverage against competitors
- Content and PR teams deciding which publications, domains, or source types to pursue next
What It Does
Authority & Source Gap Analysis compares your source coverage with competitors that are winning in AI answers. It shows where they have stronger source signals, where your coverage is thin, and which gaps are most likely to affect recommendation and citation behavior.
Use it to:
- Compare competitor source coverage side by side
- Spot missing authority signals by topic or source type
- Prioritize gaps by likely impact, not just volume
Primary Outcome
Clear source acquisition priorities by impact.
How Teams Use It
- Start with a competitor set that consistently appears in AI answers
- Review which sources they cite or are associated with
- Identify source types you are missing, underrepresented in, or not yet earning
- Turn the highest-impact gaps into outreach targets for PR, partnerships, and editorial pitching
- Feed the priority list into your citation tracking workflow via Track citations
Implementation Pattern
- Define the competitors and topic cluster you want to benchmark
- Compare source coverage across those competitors
- Score gaps by expected influence on AI visibility
- Assign outreach priorities to the sources with the strongest gap signal
- Recheck after new coverage lands to confirm the gap is closing
What To Monitor
- Competitors with repeated source advantages
- Source categories that appear in winning answers but not yours
- High-priority gaps that remain unaddressed
- New citations or mentions after outreach
- Shifts in source coverage after campaigns launch
Related Texta Workflows
Next Step
Use Authority & Source Gap Analysis to identify the source gaps that matter most, then track whether your outreach is closing them.